1. Marketing

With the internet becoming the primary source of marketing for business owners no wonder the competition is fierce.  But because competition is high so are online marketing costs.  SEO firms aren’t cheap, and a business consultant runs a couple thousand bucks easy.  However, these are necessary to have in your business.

For instance, we advertise on many medias and through many channels. Google, Youtube, Facebook and we use re-targeting platforms such as Perfect Audience to re-engage customers.
All of these cost money.

Some more than others, but nonetheless this is how we get our leads and how many other businesses get theirs.  Also, you’ll notice we consistently produce content for our readers.
We do this for two reasons.

1. We like to keep our readers up to date with what’s going on in this industry and how it could affect them.

2. We need to produce content to try and help our ” Google juice.” He who produces more content gets more leads. Bottom line.

The point is marketing and content creation is not cheap and business owners, many times, need capital to pay for the marketing to get the leads.

It’s a simple case of chicken or the egg.  You must have marketing to get leads, deals,customers. But you must have leads,deals,customers to pay for the marketing.
This is where short term business loans help.

Business owners will leverage the short term business loan to access cash to pay for the marketing. Than with a portion of the profits acquired by advertising will pay back the loan quickly and efficiently.  This allows the business owner to get in, get out, and move on with their business priorities.  No large monthly payments, no long term commitments.